Alcoholic Ginger Beers

I regularly try and taste each alcoholic ginger beer and ginger ale of my competitors. My primary purpose is to keep my business plan up to date, but also to collect ideas about how to improve the Ginger Tipples and for new products.

For the purpose of this article, I will not name the products of my competitors, and if you ask me about a particular one, I will always praise their attributes, perhaps not as ebulliently as Ginger Tipple. Also, I always taste them together with a one or two ginger beer lovers whose opinions I value.

Conceptually, when we hear the word ‘ginger’ we think of people with red hair. In fact ginger beers and ales made from fresh root ginger will be an almost light grey in colour. The association of red and ginger comes from a specific type of ginger found in Malaysia which was common during the days of the British Empire.

Some ginger ales, especially the lower quality non-alcoholic ones use processed ginger, or ginger powder which has a darker hue to it. Many use ginger essence in conjunction with flavour enhancers and artificial colourings.

For reference, we achieve our golden colour by using exotic sugars and hops and only use very fresh ginger.

Passover

A few years ago, I went to a beer bar and shop in Jerusalem’s Machane Yehuda market where the owner, an old friend of mine, shared a Tipple with me and his bar-tenders. I apparently inspired one of them to crystallize his own ideas and create an alcoholic ginger beer.

Before it was launched, I saw pictures of production which showed that the ginger was boiled.

We tasted it on Passover and we all noticed that the ginger was cooked and that it was too sweet for our liking. Should be good as a cocktail mixer.

The Best Rival

After Ginger Tipple, the best alcoholic ginger beer comes from on of the leading cocktail mixer producers. With an ABV of 4%and a light to middling sweetness, you are still able to taste the gingers used. I say gingers, because there is a mixture of processed and fresh gingers. They also use better sugars.

Champagne

I don’t want to boast too much, but if we were to compare the competitors of Ginger Tipple, the first one I reviewed in this blog is like an Asti Spumante. The second like a Cava.

We aim to be the champagne of this sector, and believe that we are that good.