Belgium’s TV superstar Tom Waes’ travel show, Reizen Waes, stayed in Flanders for this year’s series. And, of course, a visit to Antwerp would be incomplete without a visit to Sulzbachers brewery.
He also stayed for supper, where we had some interesting conversations with him. The full interview is here.
If you live in or near Antwerp, order your ginger beers directly from the brewery here.
After 5 years of development, Sulzbachers has launched this year in Israel its Tipple Hop, a Belgian Ginger IPA or India Pale Ale. Brewer Jeremy Sulzbacher worked with some of Belgium’s leading brewers and experts to create a gluten-zero and kosher for Passover range of six different beers.
One of the early challenges was to convince the kashrut authorities to recognize hops as kosher for Passover, given their association with the beer industry was not straight forward.
Sulzbachers Tipple Hop uses fresh ginger, yeast, specially imported sugars hops and honey to create a balanced and refreshing ‘as-good-as’ a regular beer. Israeli brewer Asher Zimber of Oak & Ash Ltd commented “It really came out well with body and head while being deliciously refreshing.”
The Tipple Hop uses the fruity Cascade hops commonly used in IPAs and the spicy Brewers Gold with its blackcurrant notes to complement the fresh ginger flavors.
In fact, the range of 6 different Ginger Tipples from Sulzbachers are sold in Blegium’s top beer bars, stores and supermarkets. We serve them at Antwerp’s main Modeste beer festival each year.
This year’s shipment to London’s kosher stores was sold out within a week. The brewing in Israel was delayed due to corona issues, but is now available online in boxes of 24.
To order please click here or info@sulzbacher.co.il or +972 58-484-0090
No, this blog is not about the speaker of the House of Commons in London. It is about the customers of Sulzbachers who are ordering Ginger Tipples again and again.
When I started selling Ginger Tipples, we were so excited with each order, especially if it was for more than a few boxes. Then when customers would re-order a few months later we were even more excited.
Today with 5 ginger beers on offer the repeat orders are coming in by themselves. Some customers order by SMS, others call, some text on Facebook or Whatsapp and some send me emails. There are still a few more who prefer if I call or visit them.
One of the owners of Café 22b saw me in the street and re-ordered on the spot.
In fact, to date our re-order rate is over 80% and our distributors are showing similar statistics.
When brewing a new style of beverage like the range of Ginger Tipples, I go through stages of doubt about how the market really enjoys the drinks. When cafés, bars, restaurants and stores order again and again it reassure me that the tipples are good drinks.
So, thank you to all of our customers and, of course, the Ginger Tipple drinkers.
Jeremy