Panningen 2018
About one month ago, Ginger Tipple’s distributor in Herentals asked me if I would like to do an event with a customer in Panningen on Sunday April 8th, I answered positively. It was not on Passover, and my sons would be here to help, so it sounded like a great idea.
Step 1 – Where is Panningen?
Panningen is a small town of 7,500 people in south-eastern Holland. It is also the location of Wijnhuis Panningen, a beautiful wine, spirits and beer store which also stocks Ginger Tipple. Each year Panningen hosts a classic car and fashion event in the town center.
One upmarket clothing store which was exhibiting in the hourly fashion show is called Ginger, run by Elly van Bilzen, who has ginger hair.
For the first anniversary of her store what could be more appropriate than to offer Ginger Tipple to Ginger’s customers?
Expectations
We expected to be in a small shopping mall, but were happily surprised to be outside the shop on the main shopping area right next to the fashion show. There were ballet performances from the local girls’ dance school and a local fitness studio staged an impressive exhibition of weight training and boxing.
It was most probably the first time citizens of Panningen saw orthodox Jews with their skullcaps on their heads, but it did not seem to affect the flow of people to our stand.
The people there were very friendly and open to talking to strangers.
We were really lucky with the weather, a pleasant and sunny 25 Celsius; had it rained, a common occurrence in this part of the world, the whole fashion show would have been a disaster. One of the local wine bars had a notice which read “A meal without wine is like a day without sunshine.”
Feedback
This was the first event where we were presenting both the regular 8.5% ABV Ginger Tipple and the 4.5% version, Ginger Tipple 4. Also, the stronger Tipples were older, two years as opposed to two months. The Tipple 4 was considered more refreshing while the regular Ginger Tipple came over as more of a “drinker’s” drink.
Thanks to Caspar and Lindsy at the Wijnhuis for their help in initiating and organizing the event. Hopefully we’ll be back next year.
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