Welcome to Ginger Tipple 4
We have just started to sell Ginger Tipple 4, the lighter version of our regular Ginger Tipple. Its alcoholic content by volume is below 5% which makes it a beverage which is easier to drink in larger quantities.
It is interesting that although the ingredients are identical, just with less organic sugar, and the process is the same, the resulting flavour is quite different. The scientists explained to me that the higher alcohol in the regular Ginger Tipple brings out the flavours from the hops and ginger more effectively than at a lower strength.
Meeting Demand
You have to listen to what your customers are saying about your product, especially with a new concept like Ginger Tipple. While they did not notice the strength of the alcohol when imbibing, many customers found the regular Ginger Tipple at 8.5% ABV too strong. Even I do not always want to drink a Duvel or other strong beer, and prefer a regular strength beer, especially during a barbecue or picnic.
What’s in a name?
For the time being, we are calling the new brew Ginger Tipple 4, primarily because we could not come up with a better name. We considered Tipple Junior, but older drinkers would be put-off. Then there was Tipple Lite, but people might compare it to Millers’ or Budweiser’s light beer; we are in a better class.
As there is a growing trend for drinkers to opt for lower strength beers, we wanted to emphasise the 4% range, even though at 4.85% it should technically be called Ginger Tipple 5!
Again, many thanks to the great guys at Studio Rauw for designing the label.
Where can you buy it?
Ginger Tipple 4 is only available from the brewery, but from 15th March you will be able to purchase it from Van Ecclepoel in Herentals, and then from the shops which they supply.
